
I just got back from Google’s “Discover Music” launch and…wow. This is a big one.
Real writers have done a great job of documenting what it all means, but the gist of it is this: when you Google a band, album, song title, or lyric snippet, a little player is now going to pop up in the search results, allowing you to listen to either a 30 second clip or the whole song, courtesy of lala, iLike, MySpace, and/or Pandora.
On the one hand, this is awesome. In a lot of ways, standardization is the working musician’s friend – for better or for worse, MySpace has sort of become the de facto “electronic press kit”, and this partnership legitimizes what was otherwise an increasingly outdated website that somehow still does what it does better than anyone else out there.
On the other hand, nothing good ever comes from this kind of consolidation. </hyperbole> My pet theory, which I stole from Aaron Wall, is that they’re going to wait for this to gain critical mass, then change up the terms so that bands/labels who don’t want to pay for placement get disappeared or bumped way down in the search results. “Extortion”, is what they call it where I’m from.
If their overall goal is to take on iTunes (which I’m assuming it is, because no one said so much as “Apple” during the 90 minute seminar), more power to them. I love a good fight, and it’s about time iTunes’ “here’s every band in the world, have a listen and/or buy” interface was replicated on the web proper. As the dude from OneRepublic said, this isn’t going to get rid of the torrents, it’s going to help you cut through the noise and find what you’re looking for faster. And the prominent links to buyable MP3s & Wikipedia bios make everybody on the supply side feel good.
And yet, I can’t help feeling like this is the beginning of the beginning of the end. In both my day and night jobs (webmaking & songwriting, respectively), I’ve come to love the “long tail” of the internet, and consolidations like this always make me a little uneasy.
But whatever. We’re all going to die in three years from giant Aztec meteors – might as well enjoy the ride down.